SELLEYS IF IT’S SELLEYS IT WORKS
Created by a German immigrant Martin Selley in Australia in 1939, SELLEYS is a brand with a story of more than 80 years. Back in 1959, SELLEYS developed a series of popular 'Doing-It-Yourself' products, such as all types of adhesives, sealants, coating accessories, etc.
From the 60's to 90's, SELLEYS has continued to grow strongly. Under the innovation strategy, Selleys launched a series of products which later became household names, such as SELLEYS LIQUID NAILS, SELLEYS NO MORE GAPS, SELLEYS WET AREA. Today, Selleys product portfolio has covered 13 market segments, including construction adhesives (adhesives, sealants, caulks), car care (detergents, polishing wax and lubricants), DIY (general glue and adhesive), household cleaning (strong household cleaners), coatings ccessories (pretreatment and application tools) and home gardening, among which there are more than 1,800 products of choices.
With the development in worldwide markets, Selleys has extended its territories to New Zealand and Asia. In fact, Selleys has been expanding to other countries and areas, including Singapore, Malaysia, Thailand, Hong Kong, Korea, Taiwan, Indonesia, Vietnam, China, the Philippines and Saudi Arabia for many years.
In Hong Kong, SELLEYS' key product "LIQUID NAILS " has completely changed the marketing environment of accessories in Hong Kong. SELLEYS will always adopt 'customer satisfaction' as a key philosophy with ongoing commitment to keep close attention to international trends, pursue superb quality and excellent performance, in order to serve our customers with world-class products.
Our Accreditations
CORPORATE INFORMATION
DGL International, a subsidiary of DuluxGroup* Australia, is public company listed on ASX(Code: DLX). It is a marketer and manufacturer of premium branded products that enhance, protect and maintain the places and spaces in which people live and work. Our icon brands include Berger, British paints, Walpamur, Cabot's, Feast Watson, Intergain, AcraTex, Selleys, Yates and Powder & Industrial Coatings Australian DuluxGroup* operates in Australia, New Zealand and Papua New Guinea. Outside of these countries, DGL International has a growing presence with existing operations in China, Hong Kong, Singapore and Malaysia, and exports to a number of other countries in the Asia-Pacific region. DuluxGroup employs approximately 3,800 people in global.
OUR CORE PURPOSE
DGL International, a subsidiary of DuluxGroup* Australia, is public company listed on ASX(Code: DLX). It is a marketer and manufacturer of premium branded products that enhance, protect and maintain the places and spaces in which people live and work. Our icon brands include Berger, British paints, Walpamur, Cabot's, Feast Watson, Intergain, AcraTex, Selleys, Yates and Powder & Industrial Coatings Australian DuluxGroup* operates in Australia, New Zealand and Papua New Guinea. Outside of these countries, DGL International has a growing presence with existing operations in China, Hong Kong, Singapore and Malaysia, and exports to a number of other countries in the Asia-Pacific region. DuluxGroup employs approximately 3,800 people in global.
For more information, please visit our website here.
*DISCLAIMER
DULUXGROUP OWNS THE DULUX TRADE MARK IN AUSTRALIA, NEW ZEALAND, PNG AND FIJI. IT IS NOT ASSOCIATED WITH AND HAS NO CONNECTION TO THE OWNERS OF THE DULUX TRADE MARKS IN OTHER COUNTRIES, NOR DOES IT SELL DULUX PRODUCTS IN OTHER COUNTRIES.
Corporate history
DuluxGroup's people have developed expertise, experience and skills across a diverse range of professional disciplines. We span geographies, cultural backgrounds and life experiences. Yet, we are united by a shared set of Values and Behaviours that guide the way we meet our strategic objectives and, ultimately, deliver our core purpose. Driven by these Values, we continue to find smarter, market leading solutions to delight and inspire consumers and our retail and professional trade customers.
